Privacy Policy
Last Updated: 2026
Welcome to Potter's Midland (www.pottersmidland.com). This Privacy Policy explains how we collect, use, and protect your personal information. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily provide them through forms or sign-up processes.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Data stored on your device to recognise you and enhance your experience.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, and referral sources.
- Affiliate Tracking Data: Data used to track clicks, conversions, and commissions for affiliate marketing purposes.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand website traffic and user behaviour.
- Affiliate tracking to measure campaign performance and calculate commissions.
- Site improvement and optimisation of user experience.
- Personalisation of content and recommendations.
- Communication regarding updates, promotions, and services (with your consent).
- Compliance with legal obligations.
Cookie Policy
We use cookies to enhance your experience on our website. Types of cookies we use include:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Used to measure website performance and user behaviour.
- Affiliate Tracking Cookies: Used to track referrals and conversions from partner casinos.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
You can control cookies through your browser settings and opt-out of non-essential cookies. Please note that disabling cookies may affect website functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our website contains links to external casino operators, gambling platforms, and affiliated websites. We are not responsible for the privacy practices of these third-party sites. We recommend reviewing their individual privacy policies before providing personal information or engaging with their services. Potter's Midland is an affiliate website and does not operate the casinos or gambling platforms we promote.
Your Rights
Under UK and EU data protection legislation (GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data is typically retained for up to 12 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about your data, please contact us:
Email: [email protected]
Website: www.pottersmidland.com
We will respond to all enquiries within 30 days in accordance with UK GDPR requirements.